Natural Blue — Holistic Health Choices

Look what Natural BlueSM can do! It's a value-added feature of BlueCross BlueShield of South Carolina's health plans. You can visit our extensive discount network of complementary and alternative medicine professionals – just because you're a BlueCross member!

We're working with WholeHealth Networks, Inc. to give our members access to its credentialed network of acupuncturists, massage therapists, chiropractors, diet and supplement advisors, exercise and movement specialists, day spas and fitness clubs in South Carolina and throughout the country. You can also get information about nutritional supplements and other products, and can purchase these items at a discount.

Natural Blue also gives BlueCross members access to the Healthy Reading discount program. You can take advantage of substantial savings on new subscriptions to select health, fitness and lifestyle magazines.

Natural Blue is convenient and easy for our members to use.

  • You can directly access services from participating professionals and may change professionals at any time.
  • You pay the member rate directly to the professional.
  • You simply show your ID card to receive your discount.
  • There is no additional paperwork to complete, other than the usual patient history and documentation forms.
  • There are no annual limits to this access program.
  • You can order vitamins and supplements online or by calling 800-931-1709 (Option #4). Just be sure to mention the discount code AWH4120 – to receive the special discount.

Locate Health and Wellness Practitioners

Enjoy Natural Blue discounts at the following alternative health specialists:

  • Chiropractors
  • Massage therapists
  • Fitness centers
  • Day spas 
  • And more!

View the Natural Blue discount flyer.

To find a participating Natural Blue professional near you, search for a participating health and wellness practitioner online.

Supplements, Recipes and More

Learn more about purchasing nutritional supplements and other products at a discount. Or get more information on healthy recipes, the latest alternative medicine and wellness research, step-by-step alternative treatments and care, and much more.