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Individual & Family Plans

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Open Enrollment is here!

Choosing health coverage is an important decision, but you don't have to make it alone. Open enrollment is your opportunity to explore individual and family health plans for 2027. At BlueCross BlueShield of South Carolina, we're here to help you navigate your options every step of the way and choose a plan with confidence.

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Ready to shop? 

You can enroll online, call one of our local agents, or stop by any SC BLUE location for personalized help. No matter how you choose to shop, we're here to guide you every step of the way

Shop Online

Ready to enroll yourself? Visit our online enrollment platform and complete your application. 

Call Us Today

Speak to one of our local insurance advisors who can answer your questions and help you enroll. 

Call center hours: Monday-Friday | 8:30 a.m. - 5:30 p.m. EST

Visit a Store

Visit any of our locations in Columbia, Greenville, and Myrtle Beach for free, personalized support to explore your options and find the right coverage.



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Coverage with confidence

BlueCross offers our members a variety of added benefits to your coverage, plus peace of mind knowing that you have access to: 

  • All hospitals and most doctors in South Carolina.
  • Affordable plan options including plans that come with a $0 monthly premium*.
  • 100 percent coverage of preventive services.
  • Online tools to find doctors, pharmacies and a prescription drug lookup.
  • Rewards for completing wellness activities**.
  • Award-winning, local customer service agents based in South Carolina.
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an agent speaking with a customer

In Person Guidance

Visit an SC BLUE center for free, in-person support from our local health insurance advisors. We can help you: 

  • Enroll in a plan.
  • Find a doctor or hospital.
  • Make a payment.
  • Understand your claims.
  • Estimate treatment costs.
  • Get answers to any insurance questions.

With convenient locations in four regions statewide, in-person assistance is always within reach. Schedule an appointment at one of our locations today. 

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View BlueCross BlueShield of South Carolina's Affordable Care Act (ACA) Transparency in Coverage here.

*To qualify for the $0 monthly premium plan, individuals and families must meet strict income requirements to be eligible for an Advance Premium Tax Credit that reduces this premium to as low as $0. 

**Rewards can only be used towards copays, coinsurance and out-of-pocket expenses for individual and family members to use towards covered medical services. Excludes pharmacy. 

Attention: This website is operated by BlueCross BlueShield of South Carolina and is not the Health Insurance Marketplace website at HealthCare.gov. This website does not display all qualified health plans (QHPs) available through HealthCare.gov. To see all available QHP options, go to the Health Insurance Marketplace website at HealthCare.gov. Healthcare.gov is an independent organization that offers health information you may find helpful.